Explore the innovation breakthrough of my country's textile industry

More and more textile and garment enterprises have begun to use various platforms to carry out all-round innovation and improvement. Correspondingly, more and more organizations have established various exhibitions to provide textile brands and buyers with a full range of service experiences. Through continuous innovation in the form of exhibitions, the international style of fashion and atmosphere is everywhere.　　 Since the beginning of this year, slower growth, structural adjustment, and innovation drive have become the main characteristics of my country's textile industry under the new normal. From January to September this year, my country’s textile and apparel exports were US$221.899 billion, a year-on-year increase of 5.95%, down 6 percentage points from the same period in 2013. The United States, the European Union, Japan, and ASEAN are important markets for my country's textile and apparel exports. Facing the international market with varying degrees of recovery, textile companies should combine their own advantages and seize opportunities in the subtle changes in the market.　　 In the era of internet influence, the business thinking of textile operators has changed, and the overall business model has also changed. If you don't want to be swallowed up by the wave of development, you must keep innovating.　　Technology upgrade, focus on design, and international synchronization...More and more textile and apparel companies are beginning to use various platforms to carry out all-round innovation and improvement. Correspondingly, more and more organizations have established various exhibitions to provide textile brands and buyers with a full range of service experience. Through continuous innovation in the form of exhibitions, the international style of fashion and atmosphere is everywhere. Let brand owners with independent design needs get accurate and extensive communication at the right time, so that brands can find their true market, and buyers can find their own brands.　　 In the face of the 'innovation fever' in the industry, how to seize the opportunity and improve competitiveness has become an important task for textile companies. A new breakthrough in international cooperation may be the first signal of innovation. Textile companies from the past OEM, purely providing processing in accordance with customer needs, gradually evolved into adding innovative design elements to provide customers with more abundant products for choice; some companies are developing in the direction of branding and making international The cooperation is further deepened and the cooperation space is greatly enhanced.　　 In addition, domestic textile brand enterprises can participate in the exhibition to let domestic designers understand the trend of international clothing, and at the same time seek better brands and channels to achieve breakthroughs. At the exhibition, many international brands such as clothing, shoes, bags, and accessories are integrated with local brands in the exhibition area. Domestic companies can learn about how foreign companies do business and display near their booths. In addition to more interactive displays brought about by this 'open trend' presentation method, it also virtually enhances the ability of participating domestic brands to connect to the international market.　　 For the Chinese textile market, there is only one 'key' to open the door to this era, and that is innovation. Therefore, optimizing product design capabilities has become the second innovation signal. The diversification of the Chinese market has led to an increase in the brand's awareness of independent design, providing fertile ground for designers to grow. From the perspective of the journey from underwear to fashion and fashion, the design needs of local companies and brands have become increasingly obvious. People’s demands for optimized product design are increasing. Brands and consumers are paying more and more attention to quality. They pursue 'individuality'. 'And 'styleFrom the perspective of the industry, more than 200 professional design talents from textile and apparel design colleges meet the needs of the knitting industry for design talents. On the other hand, domestic knitting companies are actively strengthening substantive cooperation with foreign professional design institutions. , Quickly accelerate the improvement of the design level of knitted products.　　Promoting the development of industrial clusters through the government is the third signal to seize opportunities and innovate. For future development, more industrial clusters are willing to integrate resources with an open mind, or unite with the same industry, or cooperate with different industries, to seek broader development space.　　 When participating in the exhibition, many exhibitors were promoted by the local government and exhibited in the form of a unified organization of local industrial clusters, and their members were mainly manufacturers and processing companies related to the industrial chain. For example, behind the industrial clusters such as Zhangcha in Guangdong, Tongxiang in Zhejiang, Shaoxing in Zhejiang, and Guli in Jiangsu, the government promotes industrial development. This will not only provide development opportunities for the textile industry cluster to accelerate the transformation and upgrading, but also open up new horizons for brands to find market shares.

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