In 2020, the national industrial coating VOC emissions will be reduced by 20%. What are the transformation directions of coating companies?

2017 is an unusual year for the coatings industry. This year, we encountered the most stringent inspection in history and the largest price increase in history. The industry situation was extremely severe. 'In the first half of 2017, the output of 1,358 industrial enterprises above designated size in the coatings industry reached 9.641 million tons, an increase of 10.5% over the same period in 2016; the cumulative revenue from main operations in the first half of 2017 reached 214.838 billion yuan, an increase of 9.3% over the same period last year.' Cui Baozhong, the honorary secretary-general of the association, said that in 2017, “stabilizing with stability and getting better with stability” is the overall situation of the coatings industry, and this form will become a new trend in the coatings industry. Mr. Cui Baozhong gave a speech at the Chengdu Green Coating Technology Seminaru200b: Green drives development and environmental protection promotes reform. For the coatings industry, opportunities and challenges coexist. Under this new situation, what should coating companies do to 'strengthen the body' and make a difference? At the '2017 China Green Coating Technology SeminarIndustry insiders believe that high-value-added special paints and artistic paints are almost dominated by foreign brands, their prices are usually high, and gross profit is also high, while national paint brands can only sigh. At the same time, domestic paint companies lack craftsmanship and self-discipline in their production. They are eager for quick success, imitating and plagiarizing the results of others. They are strong at the outside, and they rarely spend time and energy on research and development. The lack of technology makes my country’s national paint companies can only Crowd in the middle and low-end markets and compete for market share with low profit margins. 'In the face of fierce competition, domestic coating companies must not only seek innovation in technology and products, but also build national brands, continue to broaden corporate financing channels, speed up mergers and reorganizations, and enhance their competitiveness.' Cui Baozhong told New Materials Online® . Do your homework on the additional attributes of products. With the continuous development of the industry, consumers are paying more and more attention to product experience and product added value. It is extremely important for companies to grasp the direction of market development. How to enhance service quality and explore the unique capabilities of companies Sustained development strategy is the most important issue facing every enterprise. Cui Baozhong, honorary secretary-general of the Sichuan Coatings Association, presented a set of data at the '2017 China Green Coating Technology Seminar': In the first two quarters of 2017, the regional output of coatings had some changes compared with the same period in 2016. The output in the central and southern regions increased by 3%, and the output in the southwest and northeast regions decreased. In 2016, there were 2044 enterprises above designated size in China's coatings industry, including 1831 mainland enterprises and 213 foreign-funded enterprises, with a ratio of about 9:1, a ratio of main business income of about 3:1, and a ratio of total profits of about 8:5. It can be seen from the above data that although the number of foreign-funded enterprises is far less than that of Chinese-funded enterprises, their turnover and profit are much higher than that of Chinese-funded enterprises. 'This shows that the overall industrial concentration of foreign-funded enterprises is much higher than that of Chinese-funded enterprises, which is consistent with the objective facts of foreign-funded enterprises investing, merging, and integrating paint companies in the domestic market in recent years.' Cui Baozhong said. The 2017 China Green Coating Technology Seminar (Chengdu Station) was full of friends. Most of the small and medium-sized coating companies were influenced by traditional thinking. Most of the business owners relied on their own exploration before. The long-term profit point is based on a single product and uses product sales. Scale seeks to maximize profits, but often ignores the awareness of enhancing the added value of products to win market position and competition. Products always stay at the lowest end of the value chain. There is little product differentiation. Once the market changes or the competitiveness increases, companies can only win through price wars at the expense of product quality competition. Faced with the current market environment, if differentiated development cannot be achieved in time, it is this kind of enterprise that is the first to sacrifice in the process of transformation and upgrading. Cui Baozhong believes that this situation has also pointed the way for the development of domestic coatings companies from a market perspective. 'Only by continuous mergers and reorganizations, increasing industry concentration, and doing homework on the additional attributes of products such as technology and environmental protection, can the future be more intense. Occupy a place in the competition, and then achieve longer-term development. Therefore, under tremendous pressure, national brands must continue to broaden corporate financing channels, accelerate the pace of mergers and reorganizations, and enhance their own competitiveness. 'Art paint has become a new bright spot in green development. Under the concept, the country has continuously introduced environmental protection policies, and has issued plans such as the '13th Five-Year Plan for Energy Conservation and Emission Reduction' and the 'Volatile Organic Compounds Reduction Action Plan for Key IndustriesWoodware, industrial, automotive, marine coatings, powder coatings, etc. 'The artistic paints that everyone is concerned about here will become a new bright spot in the coatings industry.' According to analysis by industry insiders, the promotion of green building materials development at the national level is not only a major test for the coatings industry, but also a rare opportunity. The future of green Building materials will become a huge market, and art paint companies that are on the road of green development will seize the opportunity and become more and more favored by the market.

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