Under the environmental storm, where will the automotive coatings industry go?1

After years of development, the total output of my country's automotive coatings market has continued to hit new highs, and the import and export volume has continued to grow. It has gradually become the region with the greatest potential and the most dynamic development in the global automotive coatings market. At the same time, on the basis of continuously improving the anti-corrosion ability and appearance decoration of substrates, the automotive coating industry is moving towards simplifying standard process procedures, saving equipment investment, reducing paint consumption, low pollution, low energy consumption, low cost, high output and In the direction of ecological sustainability, high quality, environmental protection, energy saving and low cost have become the main theme of the development of automotive coatings. Development characteristics of the automotive coatings industry my country's automotive coatings industry has three main characteristics: one is high regional concentration and widening regional disparities; the second is backward technology and low profit margins; the third is unabated support from the government and industry associations. From the distribution point of view, the main distribution areas of the coatings industry are still the Yangtze River Delta region, the Pearl River Delta, and the Bohai Rim region. The above three regions account for more than 80% of the national coatings industry. This shows that the coatings industry, including the automotive coatings market, is further concentrated on companies and regions with technological and economic advantages, the focus is still on the southeast coast, and the gap between the east and the west is further widened. However, the quality and variety of automotive coatings in my country are still lagging behind. Overall, there is a lack of innovative technology, and the level of coating equipment and production control technology lags behind industrialized countries. In China, there are only a handful of well-known brand-name automotive coatings companies, and they control a small market share. Homogeneity competition in the industry is very common and serious. The profit margin has become smaller, and the average profit margin of China's automotive coatings industry has been lower than 15% for many years. Fortunately, in recent years, China's automotive coatings industry has made great progress and breakthroughs in technological innovation, process changes, and marketing revolutions. At the same time, the government has also strengthened the rectification of the automotive coatings market order and increased market supervision. A lot of efforts have been made. tentative work. Some achievements have been made in intervening in the automotive coating industry through necessary means, such as raising the entry threshold and protecting the intellectual property rights of coatings. Development Trend of Automotive Coatings Industry In today's fast-changing technology, the hot trends in the automotive coatings market are mainly concentrated in two aspects, one is to reduce manufacturing costs and improve product quality; the other is to meet environmental protection requirements. Among them, water-based coatings are one of the main development directions in the future. The development of water-based paint is rapid, and it is basically comparable to solvent-based paint. The development goal of water-based paint is that the performance and price are comparable to the corresponding solvent-based paint, the construction performance is as close as possible to solvent-based paint, and the VOCs emission is further reduced. Water-based paints can be applied without major modifications to the equipment. So far, water-based coatings still contain 2%-15% organic solvents, which pollute the environment to a certain extent. The development of solvent-free water-based paints has become a major issue for paint manufacturers in the future. In addition, when paint suppliers struggle to expand the function of paint, they should also focus on promoting color matching technology, because color is also the most concerned aspect of consumers, and providing unique color matching will definitely have more market share. Development Prospects of the Automotive Coatings Industry Since 2010, my country's automobile production and sales have tended to be flat. From 2010 to 2016, the average compound annual growth rate of my country's automobile production and sales was 7.48% and 7.62%. In the future, if the growth rate of automobiles is 4%, the production and sales volume in 2022 is expected to reach 35 million units. From 2017 to 2022, my country's automobile production and sales forecast (unit: 10,000 units) is expected to achieve sustained and stable growth in automobile sales, which will drive the continuous growth of the demand for automotive coatings in the OEM market. According to this forecast, by 2022, the demand for automotive coatings in my country's OEM market will reach 430,000 tons. 2017-2022 my country's OEM market automotive coatings demand forecast (unit: 10,000 tons) my country's car ownership has also grown rapidly, from 50 million in 2006 to 194 million in 2016, with a compound growth rate of 14%. By 2022, China's car ownership will reach around 340 million. The increase in car ownership will drive the demand for automotive coatings in the maintenance market. It is estimated that by 2022, the demand for automotive coatings in my country's maintenance market will reach 230,000 tons. 2017-2022 Demand forecast for automotive coatings in my country's maintenance market (unit: 10,000 tons)

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