Under the environmental storm, where will the automotive coatings industry go?
After years of development, the total output of my country's automotive coatings market has reached new highs and the import and export volume has continued to grow. It has gradually become the region with the greatest potential and the most dynamic development in the global automotive coatings market. At the same time, on the basis of continuously improving the anti-corrosion ability and appearance decoration of substrates, the automotive coatings industry is moving towards simplifying standard process procedures, saving equipment investment, reducing paint consumption, low pollution, low energy consumption, low cost, high output and The direction of ecological sustainability, high quality, environmental protection, energy saving, and low cost has become the main theme of the development of automotive coatings. Characteristics of the development of the automotive coatings industry my country’s automotive coatings industry has three main characteristics. First, the regional concentration is high and the regional gap is widening; second, the technology is backward and the profit margin is low; third, the government and industry associations continue to support. From the distribution point of view, the main distribution areas of the coatings industry are still the Yangtze River Delta, the Pearl River Delta, and the Bohai Rim. The above three regions account for more than 80% of the national coatings industry. This shows that the coatings industry, including the automotive coatings market, has further concentrated on companies and regions with technological and economic advantages. The center of gravity is still on the southeast coast, and the gap between the east and the west has further widened. However, the quality and variety of automotive coatings in my country are still lagging behind. On the whole, there is a lack of innovative technology, and the level of coating equipment and production control technology lag behind industrialized countries. In China, there are only a handful of well-known brand-name automotive coatings companies, and their market share is very small. The homogeneity competition in the industry is very common and serious. The homogeneity of products, technologies, marketing models, and competitive methods makes companies’ The profit margin has become smaller, and the average profit margin of China's automotive coatings industry has been lower than 15% for many years. Fortunately, in recent years, China's automotive coatings industry has made great progress and breakthroughs in technological innovation, process changes, and marketing revolutions. At the same time, the government has also strengthened the rectification of the automotive coatings market order and strengthened the supervision of the market. Trial work. Intervention in the automotive coating industry through necessary means has achieved certain results, such as raising the barriers to entry and protecting coating intellectual property rights. The development trend of the automotive coatings industry is changing with each passing day. The hot trends in the automotive coatings market are mainly concentrated in two aspects. One is to reduce manufacturing costs and improve product quality; the other is to meet environmental protection requirements. Among them, water-based paint is one of the main development directions in the future. Water-based coatings are developing rapidly and are basically comparable to solvent-based coatings. The development goal of water-based paints is to have performance and price comparable to the corresponding solvent-based coatings, and the construction performance as close as possible to solvent-based coatings, and the VOCs emissions are further reduced. Water-based paint can be used for construction without major modification on the equipment. So far, water-based coatings still contain 2%-15% organic solvents, which pollute the environment to a certain degree. The development of solvent-free water-based coatings has become a major issue for coating manufacturers in the future. In addition, when paint suppliers are struggling to expand their paint functions, they should also focus on promoting color mixing technology, because color is also the most concerned aspect of consumers, and providing distinctive color matching will definitely have more market share. The development prospects of the automotive coatings industry Since 2010, my country's automotive production and sales have tended to be flat. From 2010 to 2016, the average annual compound growth rate of my country's automotive production and sales was 7.48% and 7.62%. In the future, if the car is growing at a rate of 4%, the production and sales volume in 2022 is expected to reach 35 million. 2017-2022 my country's automobile production and sales forecast (unit: ten thousand vehicles) automobile sales are expected to achieve sustained and stable growth, which will drive the continuous growth of automotive coating demand in the OEM market. Based on this forecast, by 2022, the demand for automotive coatings in my country's OEM market will reach 430,000 tons. 2017-2022 my country's OEM market automotive coating demand forecast (unit: 10,000 tons) my country's car ownership has also grown rapidly, from 50 million in 2006 to 194 million in 2016, a compound growth rate of 14%. By 2022, China's car ownership will reach about 340 million. The increase in car ownership will drive the demand for automotive coatings in the maintenance market. It is estimated that by 2022, the demand for automotive coatings in the maintenance market in my country will reach 230,000 tons. 2017-2022 my country's maintenance market automotive coating demand forecast (unit: ten thousand tons)
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