Zhang Jike was fined for winning the championship to see how companies should do marketing1
2022-10-14
Gester Instruments
237
Hong Kong) Co., Ltd. News: According to reports: Chinese player Zhang Jike was fined US$45,000 for kicking two billboards on the sidelines because of his excitement after winning the Men's Table Tennis World Cup final on the 26th. Afterwards, he quickly apologized. According to a report by Agence France-Presse on October 26, in the men's table tennis World Cup final on the 26th, Chinese player Zhang Jike won the championship. After winning, Zhang Jike was so excited that he kicked two billboards on the side of the court and was punished by the ITTF. Olympic champion Zhang Jike beat teammate and top-seeded Malone in 7 rounds, and won the World Cup again after winning the championship in Paris three years ago. After winning, Zhang Jike was very excited and broke two billboards on the sidelines. Zhang Jike quickly apologized for the decision, saying:“I am very sorry for my actions.” He says:“This is unacceptable behavior. I'm sorry. It was a perfect victory and I was under a lot of pressure in the face of outside doubts.”From here, let's see if the ITTF's decision is excessive? First of all, the two billboards on the sidelines are obviously not of such high value, so the $45,000 billboard penalty decision is a kind of punishment, let's see if the deal is worth it? I think it’s all worth it. First of all, the loss of a few billboards is a trivial matter for the ITTF, but the $45,000 championship award is not a small amount. This will not only reduce the bonus, but also serve as a warning to the players to pay attention to the sports field. Behavior. So of course, for Zhang Jike, the loss of 45,000 US dollars in bonuses is regarded as not winning the championship, but relying on the strong international influence of the ITTF to make a perfect personal marketing hype is a very cost-effective deal. It is still the champion after receiving the bonus. The mass media exposure has undoubtedly boosted its popularity index. This marketing is perfect, and it is also a marketing thinking that many companies need to learn from.
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