Zhang Jike was fined for winning the championship to see how companies should do marketing
2021-08-12
Gester Instruments
257
News: According to reports: After winning the Men's Table Tennis World Cup final on the 26th, Chinese player Zhang Jike was too excited to kick two billboards on the sidelines and was fined 45,000 US dollars in prize money. Afterwards, he quickly apologized. According to AFP report on October 26, in the men's table tennis World Cup finals on the 26th, Chinese player Zhang Jike won the championship. After winning, Zhang Jike was so excited that he broke the two billboards on the sidelines, so he was punished by the ITTF, and the $45,000 championship prize was confiscated. Olympic champion Zhang Jike defeated his teammate and top seed Malone in 7 games. After winning in Paris three years ago, he once again won the World Cup. After winning, Zhang Jike was very excited and broke two billboards on the sidelines. Zhang Jike quickly apologized for this decision. He said: 'I am very sorry for my behavior.' He said: 'This is unacceptable behavior. I am sorry. This is a perfect victory. Questions from the outside world have put me under a lot of pressure.” From here, let’s see if the ITTF’s decision is excessive? First of all, as far as the two billboards on the sidelines are concerned, it is obvious that there is no such high value. Then the $45,000 billboard penalty decision is a punishment. Let's see if this transaction is worth it. I think it's worth it. First of all, to the ITTF, the loss of a few billboards is a trivial matter, but the $45,000 championship prize is not a small amount. In this way, not only can the bonus be paid less, but it is also a curse. It warns the athletes to pay attention to the stadium. Behavior. Of course, Zhang Jike’s loss of 45,000 US dollars in prize money is regarded as not winning the championship, but a perfect personal marketing hype with the strong international influence of the ITTF is a very cost-effective business. When it comes to the bonus, it is still the champion. This mass media exposure has undoubtedly pushed up its popularity index. This marketing is perfect, and it is also a marketing thinking that many companies need to learn from.
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